This is one of the most outrageous ad campaigns I've ever seen. It kind of reminds me of that terrible ("unapproved") Ford commercial where the cat gets its head chopped off in a sunroof. All are from Goodyear, asserting their "runonflat" tires are quite necessary as it is dangerous to change that flat out there on the open road.
The image to the right is actually a link to three of these Goodyear commercials (all one file. For all you Apple geeks, there's a fun little plugin that will play all .wmv files in Quicktime, if you're curious).
These commercials are particularly shocking, very much like the recent Volkswagen "Safe Happens" campaign that is causing a bit of chatter. The interesting part being that VW is basically introducing those of us on this side of the pond to this specific kind of shock-infused advertising. I suppose it makes sense as the American viewing audience has been desensitized to just about every other mode of advertising. Or, if not desensitized, completely turned off.
The image to the right is actually a link to three of these Goodyear commercials (all one file. For all you Apple geeks, there's a fun little plugin that will play all .wmv files in Quicktime, if you're curious).
These commercials are particularly shocking, very much like the recent Volkswagen "Safe Happens" campaign that is causing a bit of chatter. The interesting part being that VW is basically introducing those of us on this side of the pond to this specific kind of shock-infused advertising. I suppose it makes sense as the American viewing audience has been desensitized to just about every other mode of advertising. Or, if not desensitized, completely turned off.
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